If 2025 had a motto for the Energy and Utilities Industry, it would be: adapt now, or become irrelevant tomorrow. 

Rising customer expectations, regulatory pressure, pricing volatility, and accelerating digital transformation have turned once-stable operating models into liabilities. This year-in-review serves as a wake-up call for leaders who recognize that standing still is no longer an option. 

In this blog, we break down what we saw firsthand across the energy and utilities landscape in 2025 and what it means for the year ahead. You’ll learn how CPQ became a critical lever for managing complex sales and dynamic pricing, why order management quietly emerged as the biggest driver of customer loyalty (and churn), and how forward-looking organizations are using Salesforce Data 360 and Revenue Cloud Advanced to transform forecasting from reactive reporting into a strategic advantage. 

We’ll also explore how AI moved from promise to production. From Agentforce-powered use cases purpose-built for energy and utilities to real-world applications of machine learning and predictive analytics, this review shows what’s possible when innovation is paired with execution.  

The gap between leaders and laggards is widening, and by the end of this blog, you’ll understand exactly where that gap is forming, how others are pulling ahead, and what it will take to turn your Salesforce investment into a competitive weapon in 2026 and beyond. 

 

Streamlining Complex Sales with CPQ Solutions 

Throughout the year, we witnessed an unmistakable surge in demand for Configure, Price, Quote (CPQ) solutions among energy and utilities companies. The complexity inherent in this sector—from bespoke energy solutions and intricate project timelines to dynamic pricing models and regulatory considerations—requires sophisticated sales automation that goes beyond traditional approaches. 

Salesforce CPQ emerged as the cornerstone solution for our clients seeking to modernize their sales processes. Our implementation teams worked alongside energy providers to configure complex product offerings, generate accurate pricing based on dynamic factors such as energy demand and regulatory changes, and deliver instant quotes to customers.  

The results speak for themselves: streamlined selling cycles, optimized pricing strategies, and seamless compliance with industry standards that have empowered sales teams with accurate, real-time data to respond swiftly to customer inquiries and adapt to evolving market conditions. 

 

Order Management: Your Silent Customer Loyalty Killer 

Customer expectations skyrocketed past what many utilities thought possible. Our clients quickly recognized that, in today’s competitive environment, superior order management is crucial for driving customer loyalty and satisfaction. 

Simplus worked closely with utilities leaders to implement robust order management solutions that provide customers with streamlined processes and enhanced communication channels.  

By leveraging Salesforce’s powerful platform, we helped organizations transform their quote-to-cash journey, from initial customer interactions through contract finalization. The focus on order management excellence was pivotal in meeting evolving customer needs and maintaining competitive advantages in a dynamic marketplace. 

The divide is growing. Organizations leveraging Salesforce’s platform to transform their quote-to-cash journey aren’t just meeting expectations—they’re setting new standards their competition can’t match. Superior order management isn’t a nice-to-have anymore. It’s the difference between customers who stay and customers who leave the moment a better option appears. 

 

Advancing Forecasting Capabilities with Data 360 

The energy and utilities landscape is shifting faster than ever, with regulatory upheavals, technology disruptions, and consumer behavior transformations.  

Throughout the year, Simplus guided industry leaders in harnessing the power of Salesforce Data 360 and Revenue Cloud Advanced to fuel forecasting innovation and strategic decision-making. 

Our data integration specialists helped clients invest in advanced analytics tools that leverage big data, machine learning, and predictive modeling. The result? Deeper insights into market dynamics, demand patterns, and operational risks that enable more informed decisions and proactive strategy adaptation.  

As we move forward, these forecasting capabilities position our clients to stay ahead of market fluctuations and customer demands with unprecedented precision. 

 

Embracing AI-Powered Transformation with Agentforce 

Following Dreamforce 2024, Simplus didn’t just talk about AI transformation—we built it: 70+ use cases, 50+ Agent Actions, purpose-built for energy and utilities. 

With 12,000+ AI assets, 150+ pre-trained models, and 10+ platforms at our fingertips, Simplus is enabling clients to do what seemed impossible just months ago. The question isn’t whether AI will transform utilities operations—it’s whether you’ll be leading that transformation or watching from the sidelines as others dominate your market. 

 

Looking Ahead: Innovation Through Partnership 

As we reflect on this year’s achievements, it’s clear that the energy and utilities industry stands at a transformative crossroads. The need to innovate, streamline operations, and stay attuned to customer needs has never been greater. Those who embrace advanced technologies—from CPQ and order management to Data 360 and Agentforce—are not only driving operational excellence but also enhancing customer satisfaction and positioning themselves for long-term success. 

At Simplus, an Infosys company and Salesforce Summit Partner, we remain committed to being your trusted partner in this journey. Our singular focus continues to be achieving business value for your organization through strategic Salesforce solutions that address the unique complexities of the energy and utilities sector. 

As we look toward the future, we’re excited to continue supporting industry leaders in their digital transformation initiatives, helping them navigate challenges and capitalize on opportunities in an ever-evolving marketplace. Together, we’re powering progress and building a more resilient, customer-centric future for the energy and utilities industry. 

Stop watching from the sidelines. In 2026, let’s work together to turn your Salesforce investment into the competitive weapon your organization needs to dominate the energy and utilities landscape.