social media

Forbes: Amy Cook on growing business with social media

Amy Cook, CMO at Simplus, knows good marketing when she sees it. And in the past year and more of the pandemic, we’ve seen some excellent marketing take shape on social media. In this Forbes piece, Amy shares three key steps that make social media marketing more than just brand awareness—it’s an opportunity for real business growth. Check out the highlights below or the full article here.

 

Choose Your Channels

“If you want to reach the business world, building your presence on LinkedIn is an obvious choice. Many professionals connect on LinkedIn to network and investigate leads. In fact, according to a 2017 LinkedIn marketing guide, 91% of executives go to LinkedIn first for relevant content. On the other hand, if your focus is on consumers, you might want to build up a presence on Facebook.” —Amy Cook

 

Build Your Brand

“There are several components to building a brand. One easy way is to post photos and videos that feature your employees and their accomplishments. Seeing their faces will help page visitors get to know the great people at the company and trust their expertise. Another important way to build your brand is to establish thought leadership with blogs and articles in your field of expertise.” —Amy Cook

 

Find Your Leads

“When trying to make progress on social media, lead generation and brand building are intertwined. You need both to be successful on social media, so don’t stress too much if your content lends to one over the other. The real measure of your success is the response you get (i.e., your reviews). ” —Amy Cook

 

Follow Amy Cook on Forbes for more marketing and business insights!

 

 

Related Articles
prm
5 reasons tech companies should use PRM to drive more deals

Let’s explore five key reasons why tech companies should be using partner relationship management (PRM) to drive more deals: 

supply chain
INFOGRAPHIC: Supply chain visibility trends for manufacturers

In this infographic, we've gathered the latest supply chain insights and trends of interest for manufacturers.

2022 trends
A pulse check on telco, media, and tech 2022 trends

Halfway through 2022, we wanted to take a moment to check on how trends like Web 3.0 and remote work Read more