As 2025 draws to a close, the Health and Life Sciences industry stands at a transformative crossroads where artificial intelligence, data integration, and patient-centered care converge to reshape how organizations deliver value.  

Throughout this pivotal year, Simplus, an Infosys company and Platinum Salesforce Partner, has emerged as a trusted guide for industry leaders navigating these complex digital transformations. 

As 2025 wraps up, Health and Life Sciences leaders are DOA on “business as usual.”  

AI, connected data, and patient-centered innovation have officially moved from buzzwords to business imperatives, reshaping how care is delivered, how therapies reach patients, and how organizations compete in a rapidly evolving ecosystem. 

As an Infosys company and Platinum Salesforce Partner, Simplus had a front-row seat (and often a hands-on role) throughout the year in helping providers, payers, and life sciences organizations turn bold ideas into real-world impact.  

This year-in-review takes you inside the innovations that were the pulse of 2025, from the rise of agentic AI to significant advancements in Salesforce Life Sciences Cloud that made operations smarter, faster, and more human. 

In the sections ahead, let’s explore how technologies such as Agentforce, Salesforce Winter ’26 releases, CPQ, and Data 360 are helping organizations cut through complexity, stay compliant, and deliver better experiences for patients and partners alike.  

Along the way, you’ll see how Simplus blends deep industry know-how with technical excellence to help Health and Life Sciences teams work smarter today while getting ready for what’s next tomorrow. 

 

The Agentic Enterprise Revolution 

The most significant innovation driving Simplus’ work in 2025 has been Agentforce, Salesforce’s groundbreaking AI agent technology. For healthcare providers, this represents a significant shift in how care is delivered.   

Simplus has helped organizations implement AI agents that provide administrative documentation support, scheduling assistance, care communications, patient self-service capabilities, and claims management, designed to free healthcare professionals to focus on what matters most: patient care. 

For life sciences companies, Agentforce has proven equally transformative. Simplus’ AI-driven solutions help pharmaceutical and medical device manufacturers scale their operations while maintaining compliance with stringent regulatory requirements. These intelligent agents enhance efficiency across the entire value chain, from research and development to commercialization and post-market surveillance. 

 

Salesforce Winter ’25: Advancing Patient Outcomes 

Our Simplus consultants have been at the forefront of implementing Salesforce’s Winter ’26 release innovations specifically tailored for life sciences organizations. The new patient program outcome management tools represent a significant leap forward, enabling companies to collect and analyze treatment data in real-time with customizable outcome measures tailored to specific therapies and patient demographics. 

Quote and Agreement Automation features have streamlined pricing and contractual negotiations, critical capabilities in an industry where margins are tight and compliance is paramount. Enhanced e-signature capabilities accelerate approval processes, reducing the paperwork burden while ensuring all parties have access to the most current documents. These innovations help organizations minimize errors and maintain regulatory compliance while improving operational efficiency. 

The Winter ’25 release also introduced improved Pharmacy Benefits Verification tools that reduce administrative burden by allowing teams to quickly verify patient insurance coverage and medication eligibility directly within the Salesforce platform—a game-changer for patient access programs. 

 

Configure-Price-Quote Solutions for Complex Markets 

Simplus has helped organizations improve their bottom line through strategic Salesforce CPQ implementations. As part of the broader Life Sciences Cloud platform, these quote-to-cash solutions provide accurate pricing for any product configuration scenario, generating error-free quotes that account for quantities, discounts, customizations, and optional product features. 

Four major market trends have made CPQ implementations particularly valuable: pressure to reduce care costs amid declining insurance reimbursements, the consumerization of healthcare as patients assume larger portions of costs, the need for channel partner enablement, and the complexity of managing diverse product portfolios across multiple market segments. 

 

Data-Driven Decision Making 

Simplus has emphasized the critical role of Salesforce Data 360 in helping Health and Life Sciences organizations unlock the full potential of their information assets. By unifying data from disparate sources—including electronic health records, claims systems, and research databases—organizations gain comprehensive views of patients, members, and healthcare providers. 

This unified data foundation enables personalized engagement strategies, predictive analytics for population health management, and real-time insights that drive better clinical and business decisions.  

For payers, Data 360, part of Agentforce 360, facilitates tailored opportunities in sales while automating service and support functions. For providers, it enhances every aspect of patient interaction and care delivery. 

 

Industry Expertise Meets Technical Excellence 

What distinguishes Simplus in the Health and Life Sciences space is the combination of deep industry knowledge with technical Salesforce expertise. The team understands the unique challenges facing pharmaceutical companies, medical device manufacturers, payers, and providers, from navigating complex regulatory environments to managing intricate commercial operations and delivering exceptional patient experiences. 

Through Business Transformation Services, the Simplus team helps organizations develop forward-thinking strategies that improve care management, facilitate extensive care networks, and create personalized experiences for members and providers.  

Our Program Delivery services ensure seamless implementation of Salesforce solutions, whether global multi-cloud deployments or focused projects. Strategic Managed Services provide ongoing optimization, resource continuity, and flexible capacity planning across the entire Salesforce stack. 

 

Looking Ahead 

As healthcare costs rise and access to quality care remains challenging, Simplus continues partnering with Health and Life Sciences leaders to navigate digital transformation. Our commitment to making complex things simple, combined with proven expertise across more than 3,000 projects, positions us as the RevOps partner of choice for organizations seeking to harness AI, data, and automation to optimize revenue while improving patient outcomes. 

Our focus throughout 2025 was simple: empower Health and Life Sciences organizations to deliver better care, streamline operations, and create meaningful value for patients, members, and providers in an increasingly complex healthcare ecosystem.