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Why CRM alone is no longer (and never has been) enough

Why CRM alone is no longer (and never has been) enough

For years, CRM platforms have promised a 360-degree view of the customer, offering centralized data, improved collaboration, and more informed decision-making. But let’s be honest: CRM alone has never really been enough. Despite its increased use, 22 percent of sales...

A guide to avoid AI misunderstandings in your CRM

A guide to avoid AI misunderstandings in your CRM

If you've ever been the person on your team told to "just figure out Salesforce," you're not alone. And if that task came with the added pressure of "…make sure we're using AI!"—well, we salute you. Salesforce talks a big game (with good reason). Einstein this, Data...

What’s new for telco and media in the Summer ‘25 release

What’s new for telco and media in the Summer ‘25 release

Salesforce’s Summer ’25 release brings significant advancements to the Telecom and Media industries, enhancing billing processes, sales efficiency, and operational integration. As a trusted Salesforce partner, Simplus is here to help organizations leverage these...