Artificial intelligence might be the most hyped innovation in business today. But for sales, marketing, and customer service, the results often fall short of expectations. According to Infosys' research, AI applications like customer segmentation, personalization,...
You’ve got the tools and the instincts, and you’ve probably chatted with more AI agents this week than human coworkers. Nobody would blame you, of course. Agentic AI is one of the most buzzworthy AI-supported advancements in enterprise tech. For good reason. Unlike...
If you've ever been the person on your team told to "just figure out Salesforce," you're not alone. And if that task came with the added pressure of "…make sure we're using AI!"—well, we salute you. Salesforce talks a big game (with good reason). Einstein this, Data...
Salesforce’s Summer ’25 release introduces significant advancements in Agentforce and AI capabilities, enhancing both user experiences and administrative control. Simplus continues to be a trusted partner, offering creative solutions and ongoing maintenance to help...
Salesforce’s Summer ’25 release brings transformative updates to Data Cloud, enhancing data governance, developer capabilities, and user experiences. Whether you're an admin, developer, or business user, these enhancements streamline workflows, bolster security, and...
As we move through the first half of 2025, the energy and utilities industry continues to redefine its boundaries. With sustainability mandates growing tighter and customer expectations increasing, companies are leaning into technology to drive progress. Artificial...
In the service and hospitality industry, guest expectations are higher than ever. Personalized experiences, real-time support, loyalty programs, and seamless interactions across channels are required. No exceptions. But here’s the problem: most standard CRMs weren’t...
As we approach Dreamforce 2025, the financial services industry is undergoing a profound transformation, driven by advancements in artificial intelligence (AI) and data strategy. These innovations are reshaping how institutions operate, engage with customers, and...
Cue the suspenseful theme music. The world is in chaos. Data silos. Disconnected teams. Your go-to-market strategy is falling apart faster than a self-destructing cassette tape Your mission, should you choose to accept it: Unify your customer data, bring AI into every...