Sixty-one percent of Americans believe AI could threaten civilization. However, 81 percent of customers prefer companies that offer a personalized experience, and 70 percent say a customized experience in which the employee knows who they are and their history (past...
Articles & Insights
Data Integration
Stay ahead, secure, and exceptional: How Data Cloud empowers financial services
When cybersecurity risks, compliance regulations, and evolving customer expectations impact your organization’s growth plans, what you don’t know can make all the difference. Studies show that less than 50 percent of banking service providers, for example, use their...
3 top reasons why getting personal with the patient experience is good for business
You often have to get personal with your healthcare provider for the best care. But feeling rushed or being called Todd when your name is Dennis doesn’t do much to build trust. The point is that personalizing the patient experience with Data Cloud offers healthcare...
The practical side of Data Cloud in healthcare
Data. Is it the lifeblood of innovation and progress? Some may argue yes, and here’s proof. Hospitals produce an average of 50 petabytes of data each year. For those of you keeping score, one petabyte equals 1,000 terabytes. That’s a lot of information. In fact,...
Mastering Data Cloud with Salesforce and Simplus
What’s new for data and AI in the Spring ‘24 release
When Salesforce introduced its reimagined product offerings for data analysis and processing last year, the hype was immediate—and it just keeps getting better with every seasonal update. Business leaders are taking note of Salesforce Data Cloud’s unique ability not...
Go on a Salesforce expedition with Simplus services
An AI-first cloud framework for any organization
What you need to know about CDP in 2024
If you were part of any business data strategy conversation this past year, the drive toward CDP has inevitably come up. A customer data platform (CDP) is the new hot ticket motivating companies big and small to get their customer relationships and associated...