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Be the team’s Agentic AI GOAT in 4 easy steps

Be the team’s Agentic AI GOAT in 4 easy steps

You’ve got the tools and the instincts, and you’ve probably chatted with more AI agents this week than human coworkers. Nobody would blame you, of course. Agentic AI is one of the most buzzworthy AI-supported advancements in enterprise tech.  For good reason.  Unlike...

Why CRM alone is no longer (and never has been) enough

Why CRM alone is no longer (and never has been) enough

For years, CRM platforms have promised a 360-degree view of the customer, offering centralized data, improved collaboration, and more informed decision-making. But let’s be honest: CRM alone has never really been enough. Despite its increased use, 22 percent of sales...

A guide to avoid AI misunderstandings in your CRM

A guide to avoid AI misunderstandings in your CRM

If you've ever been the person on your team told to "just figure out Salesforce," you're not alone. And if that task came with the added pressure of "…make sure we're using AI!"—well, we salute you. Salesforce talks a big game (with good reason). Einstein this, Data...