We established best practices for CRM at Telstra.
At a Glance
Through Advisory and Implementation services, Simplus helped Telstra reach and engage with customers in a modern way.
Advisory Services, Implementation Services
Telstra Belong, a subsidiary of Telstra, was established to service a specific market segment for fixed-line and mobile broadband. The subsidiary originally established a Salesforce platform. However, business processes were misaligned across product sets, and best practice was not followed in the original implementation of Salesforce.
A program of work was initiated to realign business process and refactor the Salesforce platform to technical best practice.
Telstra is an Australian telecommunications and media company which builds and operates telecommunications networks and markets voice, mobile, Internet access, pay television, and other entertainment products and services. Telstra is Australia’s largest telecommunications company and has a number of legacy systems. They’re seeking to invest in their technology platforms to improve on customer insights and interactions.
Headquarters: Melbourne, Australia
Industry: Media & Communications Services