Case Study

Mitsubishi Electric

“I can’t imagine how much more challenging it would have been for us without Simplus’ contribution.”

Chris Osment | Director of Information Technology

At a Glance

The sales and management teams at Mitsubishi Electric US needed to track all sales activities on a single platform for more accurate forecasting and greater transparency into the sales pipeline.

Services Provided

Implementation Services | Consulting Services | Custom Development | Advisory Services

The Challenge

Implementing an Enterprise CPQ Solution

Mitsubishi needed a better way to approve quotes for distributors, verify pricing, and cut the cycle time for customers.

The administrative workload required for managing the training, certifications, and accreditations within its partner program presented an added challenge. The company identified numerous areas of inefficiencies in their operations and brought us in to help them execute a plan to dramatically improve cycle times and productivity.

Leveraging the power of Salesforce.com’s CRM, the customized solution allowed Mitsubishi to segment accounts by region, type, and size.

McCafe-Case-Study-Simplus
McCafe-Case-Study-Simplus

Mitsubishi needed a better way to approve quotes for distributors, verify pricing, and cut the cycle time for customers.

The administrative workload required for managing the training, certifications, and accreditations within its partner program presented an added challenge. The company identified numerous areas of inefficiencies in their operations and brought us in to help them execute a plan to dramatically improve cycle times and productivity.

Leveraging the power of Salesforce.com’s CRM, the customized solution allowed Mitsubishi to segment accounts by region, type, and size.

Simplus understands our Channel Business. It diligently listened to our needs to help us achieve our business and technical objectives.

Chris Osment, Director of Information Technology

About Mitsubishi Electric

For more than 30 years, Mitsubishi Electric’s Cooling & Heating Division in the US (Mitsubishi Electric) has advanced climate control systems that enhance customers’ homes and lives. As the third-largest manufacturer of cooling and heating
systems in the world, Mitsubishi Electric strives to be the number one provider of comfort without compromise.

Headquarters: Cyprus, CA
Industry: Consumer Goods
Website: us.mitsubishielectric.com

Speaking for the entire Mitsubishi Electric project team, I can’t imagine how much more challenging it would have been for us without Simplus’ contribution.

Chris Osment, Director of Information Technology

The Outcome

Simplus-Solutions

After optimizing business processes and utilizing Salesforce tools to support these changes, we enabled Mitsubishi’s specific project goals.

We created a full 360-degree view of commercial customers and residential contractors, increased visibility in the contractor sales pipeline, and created greater customer segmentation.

The new solution increased the amount of customer data visible to the sales and services teams. All of these changes helped to reduce the time for quote approval and order fulfillment through Salesforce CPQ.

Within six months of going live on Salesforce.com, Mitsubishi experienced game-changing improvements:

  • Opportunities entered and approved increased by 30%.
  • Quote approval took two hours instead of two days, decreasing cycle time by 1,000%.
  • The time for verifying quote pricing was reduced by 12 hours a week.
  • The time to manually manage certification and accreditation for contractors decreased by 80%.