Having successfully finished a complete reimagining of its back-office systems that brought its ERP to the highest business standards, Cognex was ready to move onto step two of its digital transformation vision: front-office systems. Through multiple RFP processes, Cognex chose Salesforce as its platform of choice and Simplus as its preferred implementation partner. Cognex was drawn to our culture of grit and proven expertise in quote-to-cash technology. Through a year-long engagement, Simplus provided extensive implementation services, integration configuration, and best-in-class guidance to set up Cognex with Salesforce as its new primary front-office platform for all global locations.
Cognex Corporation is a global leader in machine vision products and solutions that automate manufacturing and distribution tasks. Cognex technologies improve efficiency and quality in high-growth potential businesses across various industrial end markets. Machine vision products locate, identify, inspect, and measure items for applications where human vision is inadequate to meet size, accuracy, or speed requirements, resulting in significant cost savings and quality improvements. Cognex has shipped over 4 million image-based products, with $10 billion in revenue since 1981.
Through the phase one implementation engagement with Simplus, Cognex front-office users have gone from using four or five systems to accomplish tasks to using just one, Salesforce, for most of their workload. Simplus integrated Cognex’s lead capture system into Salesforce and built out the necessary customizations surrounding opportunities, so now Cognex users can manage hundreds of opportunities rather than one by one. Simplus also provided customizations around pricing and discounts that happen regularly in Cognex’s fiscal year. This included particular pricing rule configurations to support the large bundles common to Cognex’s sales deals
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