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Case Study

Boomerang Commerce

At a glance

With their Marketo license about to expire, Boomerang Commerce needed to transition out of Marketo and into Pardot. Staffing changes made for a tight timeline and lack of trained individuals.
Komatsu - the challenge

The Challenge

Boomerang Commerce was unhappy with the Marketo user interface, so they decided a transition to Pardot was necessary. There were large changes in staffing, plus a tight timeline with their Marketo license expiring. We were contracted to move all of Boomerang Commerce’s existing marketing collateral out of Marketo. A complete Pardot implementation was necessary and had to be executed on a tight timeline.
Komatsu - the challenge

About Boomerang Commerce

Boomerang Commerce is one of the fastest-growing enterprise SaaS companies. Led by veterans from Amazon, Adobe, and McKinsey, Boomerang Commerce is on a mission to transform the $23 trillion retail industry through analytics, big data, and optimization.
Headquarters: Mountain View, CA
Industry: High-Tech, SaaS
Komatsu - the challenge
Komatsu - The Outcome

The Outcome

We were highly focused on transitioning Boomerang Commerce out of Marketo before their license expired. This included the transition of marketing collateral, data, and mapping of processes Because of the staffing changes, there was also a lack of trained staff. So we provided the necessary training to make sure the new team would be able to take over and work with the new system. After implementing Pardot, Boomerang Commerce was able to benefit from the capabilities of Pardot and its native integration with Salesforce.
Komatsu - The Outcome

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