How Manufacturers Can Improve Customer and Partner Loyalty
It’s as easy as Data, Digital, and Manufacturing Cloud.
Long-term contracts and recurring revenue are the not-so-secret ingredients to healthy manufacturing revenue numbers. But to get those ingredients you need something else first. Something a little more foundational: brand loyalty. Brand loyalty is the force behind 15 percent of your customers accounting for anywhere from 55 to 70 percent of your total sales. And loyalty management is pivotal to keeping the customers you have and growing their relationship with your business in a mutually beneficial way.
Traditionally, loyalty management has been siphoned off to just the customer service reps, but it’s apparent in today’s market that it’s much larger and all-encompassing to your entire manufacturing organization. Loyalty management involves any department that impacts the customer experience—for many, that’s nearly everyone. That’s why it’s critical to make sure your loyalty management process is up-to-date and agile for changing customer demands.
In this ebook, you’ll learn…
- The in’s and out’s of loyalty management in manufacturing
- Critical digital components to consider as you build out your loyalty management strategy
- How Salesforce Manufacturing Cloud streamlines and enhances loyalty management
Optimize your loyalty management initiatives with Simplus.