EBOOK
How AI Agents Will Unlock Value in CRM Systems
AI agents applied to sales and marketing platforms will deliver enhanced value and address persistent problems in enterprise customer relationship management systems. The capacity of AI agents to operate across systems and enable end-to-end processes is a game-changer.
This ebook will showcase some of the most critical insights and evolutions at the intersection of Agentic AI and CRM, including…
- How CRM systems have grown in scope and capability
- Why AI for sales and marketing is popular but the business value remains elusive
- Why CRM systems should be measured for efficiency, effectiveness, customer
experience, and enterprise scale (the “4E Framework”) - How AI agents can deliver value by orchestrating complex systems—such as CRM
