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Case Study

United Aqua Group

At a glance

United Aqua Group was struggling to find a lead conversion process for member services. Due to this, United Aqua Group was unable to generate better account information, which impacted sales and potential inquiries.
Komatsu - the challenge

The Challenge

Lead Conversion: UAG was in need of a qualifying lead approval workflow for conversion of prospective vendors or members. Marketing Process: UAG was also looking for a better process in which to market to and onboard vendors and members. Tracking of Member and Vendor Issues: UAG lacked a process to track the progress of user problems with service or website.
Komatsu - the challenge

About United Aqua Group

United Aqua Group is one of the nation’s largest organizations dedicated to the professional pool-building and retail industry. The group is member-owned and comprises individually operated business owners that have been selectively qualified and are committed to upholding the highest standards of integrity, quality, and service in the industry.
Headquarters: Las Vegas, NV
Komatsu - the challenge
Komatsu - The Outcome

The Outcome

Sales Cloud for Lead Conversion: We set up a process for lead conversion and approval workflow for conversion into account records. This created a representation for approved members that are now a part of UAG member services. Additionally, we built out a territory map that resides within Sales Cloud to monitor territories and avoid oversaturating areas. Pardot for Marketing Processes: We created customizable email templates for UAG marketing emails, helped with marketing campaign setup, and trained users on best practices for marketing procedures. Issue-Ticketing Solution: We implemented an email-to-case system so UAG can identify issues from vendors and members. If a member or vendor calls to address issues, UAG can log, track, and report on the turnaround time and trends with recurring issues.
Komatsu - The Outcome

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