Case Study

APCO Holdings

“The executive team’s buy-in to the platform is the greatest achievement. We were able to get the leadership team to see the value of the platform!”

—Shamequa Reed, Sales Operations Manager, APCO Holdings

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At a Glance

Simplus Managed Services has worked on countless micro-projects with APCO’s Salesforce instance and supported the day-to-day management of Salesforce with enhancements, updates, and a thorough understanding of APCO’s business model and needs.

Services Provided

Managed Services | Implementation Services

The Challenge

APCO had been using Salesforce in certain areas of the business, but felt it wasn’t realizing its full potential within the organization. Reaching out to Simplus, APCO was eager to leverage Simplus Managed Services as a partner in the management and ongoing improvement of its Salesforce setup and sales workflows.

The company was also looking for a reliable partner who would truly understand its business model and long-term objectives. APCO was also looking to establish greater executive buy-in to the Salesforce platform and increase overall user adoption with more streamlined Salesforce processes.

Challenge-Apco
Challenge-Apco

APCO had been using Salesforce in certain areas of the business, but felt it wasn’t realizing its full potential within the organization. Reaching out to Simplus, APCO was eager to leverage Simplus Managed Services as a partner in the management and ongoing improvement of its Salesforce setup and sales workflows.

The company was also looking for a reliable partner who would truly understand its business model and long-term objectives. APCO was also looking to establish greater executive buy-in to the Salesforce platform and increase overall user adoption with more streamlined Salesforce processes.

APCO Holdings

APCO Holdings is a leading provider and administrator of F&I products for the auto industry. Built on a foundation of financial security and a commitment to understanding customer needs, APCO has become a trusted partner of some of the most well-respected insurers, most successful dealerships and leading auto industry players.

Headquarters: Norcross, GA, USA
Industry: Financial Services
Website:  apcoholdings.com

The Simplus talent is very straightforward and honest. They have the ability to access resources on multiple levels of expertise and leadership to get the solutions and direction they need when they need it.

—Aly Payne, IT Director, Greenbits

The Outcome

Outcome-Apco

How Simplus Helped

Simplus Managed Services has worked on countless micro-projects with APCO’s Salesforce instance and supported the day-to-day management of Salesforce with enhancements, updates, and a thorough understanding of APCO’s business model and needs. APCO’s Simplus team includes a customer success consultant, a technical lead consultant, a Salesforce developer, and two configuration/admin consultants, in addition to a rotation of specialists in DocuSign, Conga, and Pardot thanks to the Managed Service flex utilization model.

Among some of the most notable micro-projects Simplus has partnered with APCO on have been the creation of enrollment and business performance objects to streamline the account enrollment and development process and a complete business unit migration to align account management processes across the company. In fact, the enrollment object is now one of the most used features in APCO’s Salesforce instance, allowing users to easily enroll new business prospects. All of the microprojects have served to streamline APCO’s sales operations and improve integration and data handling best practices.

120-80hrs

FROM 120 HOURS/MONTH
TO 80 HOURS/MONTH

90%

INEFFICIENCIES
REDUCED BY 90%

SAVED BUDGET
ON SALESFORCE MAINTENANCE

120-80hrs

FROM 120 HOURS/MONTH
TO 80 HOURS/MONTH

120-80hrs

INEFFICIENCIES
REDUCED BY 90%

SAVED BUDGET
ON SALESFORCE MAINTENANCE