The global COVID-19 pandemic has hit manufacturers particularly hard—and forced many to critically reexamine whether they have the right business model. Many manufacturers have fast-tracked their plans to expand or pivot to a B2B2C model. Traditional B2B models are limiting to manufacturers because they don’t have a complete view of the customer lifecycle. Lack of visibility to the end customer, product usage, and demand insights leaves manufacturers unable to offer the proactive and personalized experiences that customers are now asking for and expecting. But manufacturers that adopt a B2B2C sales model take on a more integrated—and integral—role in cultivating and maintaining customer relationships.
With this ebook, we hope to make the big move to the B2B2C sales model in manufacturing easier, sharing the key considerations, best practices, and a firsthand example of the journey. These recommendations come straight from our experience working through large-scale B2B2C transformations in manufacturing organizations all over the world.
In this ebook, you’ll learn…
Want to learn what a pivot to B2B2C looks like for your organization?