The Salesforce Winter ’26 release brings significant advancements for the retail and consumer goods industries. From smarter commerce experiences to enhanced field execution tools, the updates are designed to help brands deliver personalized customer journeys, optimize store and digital operations, and scale field performance. As always, Simplus is here to guide your organization in maximizing these innovations. 

 

Smarter Commerce & Personalization 

Retailers will benefit from powerful AI enhancements with the introduction of Einstein Commerce Copilot, which delivers real-time bundle recommendations, personalized promotions, and predictive merchandising—all based on individual shopper behavior. This AI-driven personalization creates more dynamic and relevant online storefronts.  

Winter ’26 also deepens the integration between Commerce Cloud and Data Cloud, ensuring both guest and registered shopper profiles are unified. This allows retailers to deliver consistent and seamless omnichannel experiences.  

 

Enhanced Field Execution & Consumer Goods Capabilities 

For consumer goods manufacturers and retail field teams, Winter ’26 introduces usability improvements and automation options that improve productivity and governance: 

• Multi-column sorting in list views makes it easier for reps to prioritize visits and tasks by region, urgency, or sales potential. 

• Data classification for field history tracking surfaces the sensitivity and compliance level of tracked fields—critical for retailers managing promotional or pricing data. 

• Salesforce’s Agentforce now supports new AI agents, such as in-store assistants or virtual merchandisers, that help reps interact with systems via conversational prompts.  

Retailers and CPG brands can also leverage these AI agents in consumer-facing environments—for example, to power a virtual “personal shopper” or enhance post-sale service.  

 

Foundational Platform & Productivity Gains 

Beyond retail-specific features, Winter ’26 introduces several upgrades that improve performance, security, and speed of delivery: 

• Einstein account and shopper research allows teams to surface insights instantly via natural language prompts—populating fields or summaries without manual entry.  

• Improved list view navigation and type-ahead filtering help merchandisers quickly zero in on key metrics and records.  

• Dev and admin tools like ApexDoc, local Lightning Web Component previews, and Flow version comparisons help ensure cleaner releases and reduced bugs.  

Additionally, updated certificate policies and permission controls support stronger governance around sensitive customer and product data.  

 

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At Simplus, we know retail and consumer goods. We also know Salesforce—deeply. That’s why so many leading brands trust us for: 

• Creative solution design, including omnichannel commerce and AI-driven workflows 

• Release readiness & maintenance, ensuring seamless adoption across your org 

• Continuous optimization, aligned with your roadmap and business KPIs 

Whether you’re deploying new Winter ’26 features or exploring a broader Salesforce transformation, Simplus is here to help. 

👉 Contact us to explore how we can partner with your team on your next phase of digital growth.