Case Study

SocialTalent

Plugging a leaking sales funnel.

At a Glance

Salesforce was the natural choice for SocialTalent—a platform that could not only solve their business challenges, but scale with the company as it continues to grow at an unprecedented rate. Multiple Salesforce products were used along with a host of apps from the AppExchange.

Products Implemented:

Salesforce CPQ | Salesforce Pardot | Salesforce Sales Cloud | Salesforce Service Cloud | Salesforce Community Cloud

The Challenge

SocialTalent already had a highly custom in-house solution that just could not scale with the company’s growth. There were many challenges to overcome including:

  • In-house development diverting key resources from the core product platform
  • SA lack of comprehensive reporting capability
  • No proper end-to-end marketing
  • A sales process that was dropping leads and missing opportunities
  • Sales users that were accessing multiple systems to track leads with an unstructured and ad-hoc process
Simplus sales process
Simplus sales process
  • In-house development diverting key resources from the core product platform
  • SA lack of comprehensive reporting capability
  • No proper end-to-end marketing
  • A sales process that was dropping leads and missing opportunities
  • Sales users that were accessing multiple systems to track leads with an unstructured and ad-hoc process
we had a large prospective company approach our founder at a recent event in the UK and told him that he had wanted to spend £50K with us but had not been contacted in spite of having left several requests on our website.

Vincent O’Donoghue, COO

About SocialTalent

SocialTalent is an Irish start-up that have quickly become the leading global provider of online and social media training to the recruitment and staffing industry worldwide. To date, more than 15,000 recruiters from companies such as Alexander Mann Solutions, Oracle, Shell, Philips, L’Oreal, Sodexo and Apple have completed their Black Belt in Internet Recruitment training programme.

Headquarters: Dublin 8, IE
Industry: Media
Website: www.socialtalent.com

We are reasonably tech savvy but Salesforce is a big implementation and having Simplus was crucial for us to ensure a smooth transition from our old systems and getting us set up right from the start! It is a bit cliched but when investing in Salesforce or any software having the foundation right to then build on is crucial. The guys in Simplus have certainly given us that foundation!

Vincent O’Donoghue, COO

The Outcome

manufacturing

SocialTalent have now closed the loop between marketing and sales. Pardot provides a comprehensive lead nurturing process to the point where lead drop rates have reduced 100%. Feeding that information into Sales Cloud provides a 360 degree view of their customers and significantly reduces the time to create monthly management reports. Sales teams now have comprehensive and accurate pipeline visibility. In one particular instance, Pardot identified the that over 40 different people from a single company had engaged with SocialTalent content over the course of a week and because they were able to respond effectively, it led to one of their largest enterprise sales to date.