Data. Is it the lifeblood of innovation and progress? Some may argue yes, and here’s proof. Hospitals produce an average of 50 petabytes of data each year. For those of you keeping score, one petabyte equals 1,000 terabytes. That’s a lot of information. In fact,...
When Salesforce introduced its reimagined product offerings for data analysis and processing last year, the hype was immediate—and it just keeps getting better with every seasonal update. Business leaders are taking note of Salesforce Data Cloud’s unique ability not...
If you were part of any business data strategy conversation this past year, the drive toward CDP has inevitably come up. A customer data platform (CDP) is the new hot ticket motivating companies big and small to get their customer relationships and associated...
As companies strive to understand and connect with their audiences on a deeper level, the role of a Customer Data Platform (CDP) has emerged as a company’s trailhead in achieving this objective. At Simplus, we believe a well-chosen CDP facilitates the seamless...
You need a data strategy plan to get the most value from your company’s digital transformation. If any of these issues sound like your database, it’s time to remedy them before embarking on digital transformation. Based on McKinsey Analytics research, 61 percent of...
