Case Study

Lucite

Simplus executed an aggressive three-week advisory engagement with implementation services and change management.

At a Glance

Executed phase one of a tailored, multi-phase strategic implementation roadmap and transitioned to post go-live Simplus Managed Services support.

Services Provided

Advisory Services | Implementation Services | Change Management

The Challenge

Lucite International, a Group Company of Mitsubishi Chemical Corporation, was interested in CRM and Salesforce. Lucite decided to bring Simplus in to solve, among other things, the following:

  • Introduce and prove modern, scalable business process automation to enhance collaborative customer and employee experiences and produce increased profitability
  • Clear, shared vision from end users to executive sponsors
  • Tangible multi-phased roadmap for implementation
  • Adoption/resistance concerns and behavior management
  • Complexities of customer/product pricing model
  • Data cleansing, rehousing, and refactoring to integrated model
  • Systems integrations and interdependencies
  • Governance and discipline to maintain system benefits and features
  • Resourcing to maintain/support new systems and data stewardship
  • Impact to Lucite customers: training, adoption, and onboarding
Lucite challenge
Lucite challenge

Lucite International, a Group Company of Mitsubishi Chemical Corporation, was interested in CRM and Salesforce. Lucite decided to bring Simplus in to solve, among other things, the following:

  • Introduce and prove modern, scalable business process automation to enhance collaborative customer and employee experiences and produce increased profitability
  • Clear, shared vision from end users to executive sponsors
  • Tangible multi-phased roadmap for implementation
  • Adoption/resistance concerns and behavior management
  • Complexities of customer/product pricing model
  • Data cleansing, rehousing, and refactoring to integrated model
  • Systems integrations and interdependencies
  • Governance and discipline to maintain system benefits and features
  • Resourcing to maintain/support new systems and data stewardship
  • Impact to Lucite customers: training, adoption, and onboarding

About Lucite

Lucite International is a global leader in the design, development and manufacture of acrylic-based products. … The drive for absolute competitive advantage in the design, production and marketing of acrylic-based products will continue to transform our business.

Headquarters: Billingham, County Durham
Industry: Manufacturing
Website: https://www.luciteinternational.com

The Outcome

Lucite solution

Through an aggressive three-week advisory engagement, Simplus did the following for Lucite:

  • Introduced sophisticated, integrated sales and customer service tools, data and operational workflows, and feature sets tailored to Lucite and industry best practices
  • Enhanced the capturing, reporting, usability, and value of Lucite data to more efficiently manage sales, orders, servicing, and downstream transactions
  • Vastly improved the visibility and collaboration of information and institutional knowledge through all customer-facing and internal Lucite touchpoints
  • Produced a ‘Customer 360’ data model and eliminated dependence on disconnected tools and resources
  • Introduced a customer self-service platform as an industry first
  • Equipped and prepared end users and administrators with knowledge, training, and support required for continual improvement and increased adoption, value, and ROI