Data. Is it the lifeblood of innovation and progress?

Some may argue yes, and here’s proof. Hospitals produce an average of 50 petabytes of data each year. For those of you keeping score, one petabyte equals 1,000 terabytes. That’s a lot of information. In fact, according to the World Economic Forum, approximately 30 percent of the world’s data volume is generated by the healthcare industry.

And as much as 97 percent of that data is going unused. 

Understanding the disruptive impact of Data Cloud in healthcare

Data Cloud is turning heads, particularly in the healthcare industry, because, unlike traditional customer data platforms, It gathers an organization’s unstructured, disconnected, and structured data from various sources and brings it together to create a powerful, single source of comprehensive information based on AI-supported, real-time data. 

With this information at one’s fingertips, patients, care managers, sales agents, and brokers can leverage this data for meaningful, transformative innovations in how they receive and deliver care. 

Let’s explore the practical power of Data Cloud and how an advanced understanding of this information is transforming the experience for every member of healthcare engagements. 

Patients

With Data Cloud, patients can benefit from digital technology in at least three ways: Improved access to their health information, improved communication options with healthcare providers, and personalized care delivery. 

• Access to Health Information. Patients can securely access their electronic health records (EHRs) from anywhere with an internet connection. This single source of truth equips patients with tools to view their medical history, lab results, medications, and treatment plans online. 
• Improved communication, such as cloud-based patient portals and mobile health apps, provides patients with convenient access to healthcare services and information on their smartphones or computers. With this tool, patients can schedule appointments, request prescription refills, and communicate with their healthcare providers asynchronously, reducing the need for in-person visits and phone calls.
• Personalized Care Cloud-based analytics and artificial intelligence (AI) algorithms enable healthcare providers to analyze patient data and identify customized treatment plans tailored to each patient’s unique needs and preferences. 

Research found that 44.6 percent of patients want to be more involved in their healthcare decisions. With Data Cloud, patients can take control of their health, access personalized care, and engage more effectively with their healthcare providers, ultimately leading to improved health outcomes and patient satisfaction.

Care Managers

A shift of resources in modern healthcare delivery systems focuses on improving the care experience and the health of populations and reducing per capita healthcare costs. Experts see care management as a pivotal role in leading practice-based strategies for managing the health of populations.

By leveraging Data Cloud, care managers can automate tasks that used to require a lot of time, such as managing patient data, care coordination among service providers, and population health management. 

• Patient Data Management Care managers can access and update patient data in real time, enabling them to make informed decisions and coordinate care more effectively. 
• Cloud-based Collaboration These automated tools enable care managers to collaborate with healthcare providers, specialists, and other stakeholders involved in patient care. They can then share patient information, coordinate appointments, and communicate care plans securely using cloud-based messaging, video conferencing, and document-sharing platforms.
• Population Health Management With advanced analytics and population health management tools, care managers can identify high-risk patients, analyze healthcare trends and social determinants that impact health, and implement preventive interventions. 

“Recognizing the importance of social determinants of health, many health plans are expanding their care management capabilities to help members overcome nonmedical barriers,” said Virginia Gurley, MD, MPH, Chief Medical Officer at AxisPoint Health. “However, since care management resources are limited, health plans should target those members who need these services the most. This requires a sophisticated predictive modeling approach that uses the most relevant data.” Data Cloud serves as a powerful base for capturing this life-saving data. 

Sales Agents

By accessing valuable data through cloud-based analytics platforms, sales agents can gain insights into customer preferences, market opportunities, and competitive landscape. This allows them to tailor their sales strategies, share documents, exchange information, and coordinate sales efforts with team members to ensure seamless communication and alignment across the organization.

Brokers

Cloud-based solutions enable healthcare brokers to streamline claims processing, billing, and reimbursement workflows. By integrating with healthcare providers and insurance carriers via the cloud, brokers can automate administrative tasks, reduce errors, and expedite payments while analyzing trends, tracking key performance indicators (KPIs), and generating insightful reports. 

Healthcare brokers can use advanced analytics capabilities, including predictive modeling and risk assessment tools, to forecast healthcare trends, assess population health risks, and develop strategies for effectively managing healthcare costs and risks. 

Data Cloud allows patients, care managers, sales agents, and brokers to elevate their healthcare delivery experiences. Studies show that 35 percent of healthcare facilities store over 50 percent of patient records in the cloud. 

With a comprehensive understanding of this innovative technology, more healthcare professionals are harnessing the power of data-driven insights to drive meaningful change and pave the way for a more efficient, effective, and patient-centric healthcare ecosystem. 

Is it time to upgrade your patient experience with data-driven possibilities? We can help! Let’s explore a Data Cloud readiness assessment with your organization today.