Amy Cook, Simplus’ Chief Marketing Officer, was recognized earlier this year as one of Utah Business’ thirty women to watch for 2020! Amy is an invaluable member of the leadership at Simplus, guiding our brand, messaging, and campaigns for long-term success. Take a moment to celebrate her achievements as a woman leader in business as well as the other honorees from Utah Business’ feature.
Every business obsesses over acquiring new customers. Sales targets, marketing campaigns, and growth initiatives all focus on filling the top of the funnel. However, the data reveals that approximately 65–70% of total revenue comes from existing customers, rather than...
There's a conversation happening in boardrooms right now that goes something like this: "We need to get serious about AI." Meanwhile, down the hall, in the open-plan offices and remote home setups, employees have already gotten serious without asking. That gap is the...
If your organization is struggling to capture real value from AI investments, you're not alone, and it's probably not your fault. The prevailing wisdom tells us to pilot AI tools, measure efficiency gains, and scale what works. But this playbook is falling short for a...
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