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Authors
Simplus team
Customer Success & Legal: The Hidden Revenue Protectors
Every business obsesses over acquiring new customers. Sales targets, marketing campaigns, and growth initiatives all focus on filling the top of the funnel. However, the data reveals that approximately 65–70% of total revenue comes from existing customers, rather than...
Product Innovation at Speed: Launching Smarter in the New Year
Does this sound familiar? Your product team has a brilliant idea. Market research validates it. Customer feedback confirms the need. Everyone agrees this new offering could drive significant revenue in 2026. Then you start mapping out the launch timeline, and the...
Why 2026 is the year to get serious about revenue operations
The calendar has turned, and with it comes the familiar rhythm of setting ambitious revenue targets for the year ahead. But here's the uncomfortable truth many executives face in January: Last year's goals were missed not because your team lacked ambition, but because...
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